Jed Hamilton, Intermarket Communications, 212-754-5479
Nick Lawler, Intermarket Communications, 212-754-5613

Imagine's Industry-Validated Risk Management System Deployed by Expedition Advisors

High Profile Start-Up Implements Imagine as Central Component of its Business Infrastructure
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HONG KONG, October 9, 2012 - Imagine Software, a leading provider of real-time portfolio and risk management solutions worldwide, today announced that Expedition Advisors Ltd implemented its award-winning cloud-based system. Expedition, a Hong Kong-based hedge fund focused on a mix of volatility and dispersion strategies, now operates Imagine at the core of its business infrastructure.

According to Craig James, Managing Partner at Expedition Advisors, "Based on our own technology backgrounds, we were well positioned to construct all of our necessary systems in-house and, for the most part, that is precisely what we did. However, it was neither practical nor cost effective to try replicating Imagine's unique combination of software, data, and services for risk and portfolio management. This comprehensive approach was quite compelling so, after evaluating several other systems, Imagine was clearly the optimal choice for Expedition as we prepared to launch."

"I was particularly impressed by Imagine's keen understanding of the specific challenges confronting hedge fund clients," said Åke Kullenberg, Head of Quantitative Strategies at Expedition. "Most of the other risk applications I've encountered feel as though they are designed exclusively for large, sell-side clients. Unlike those clunky, expensive, and difficult-to-maintain alternatives, Imagine's flexible system provides easy interfaces with our bespoke applications, as well as reliable product support. Furthermore, Imagine's reputation as a tried and tested solution instills confidence with investors and regulators alike."

On the portfolio management side, Imagine helps Expedition carefully manage its OTC workflow (the firm trades Asia derivatives, predominantly options, variance swaps and volatility swaps). In this capacity, Imagine interfaces directly with the firm's custom-built in-house trading system and prime broker. On the risk side, Expedition's primary uses for Imagine are calculating P&L and Greeks, stress testing, and quickly examining positions by industry/sector/ underlying.

Dr. Lance Smith, CEO at Imagine, said, "Working with Expedition Advisors is a unique privilege for Imagine. Leveraging a deep reservoir of technological resources, Expedition built its business infrastructure with the idea of deploying Imagine's robust system as the central component. We are honored by that decision and look forward to a long and productive relationship."

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About Imagine Software

Imagine Software is a leading provider of real-time investment management solutions worldwide. Its flagship product, the Imagine Trading System, is a cross-asset trading, portfolio, and risk management system available as a cloud-based ASP solution or an enterprise application. Developed for alternative investment companies of all sizes, Imagine combines proven institutional-grade capabilities with comprehensive data management and automates key business processing services. In 2012, with the introduction of the Imagine Financial Platform (IFP) and Imagine Marketplace, the company provided financial institutions, third parties, and partners with the ability to use and create applications, Imagine Apps, that draw on the deep analytics and rich data universe contained within the system. A powerful blend of fast time-to-market, comprehensive functionality, and easy scalability makes Imagine a natural solution for new or rapidly growing businesses that need to satisfy ever-growing investor expectations while avoiding the resource commitments normally associated with enterprise-class systems.

Imagine Software serves thousands of users worldwide, ranging from major brokerage firms and banking institutions to hedge funds employing all major asset classes and trading strategies. Founded in 1993, Imagine Software is one hundred percent owned by its four managing directors and is headquartered in New York City with additional offices in Cleveland, Hong Kong, London, Sydney, and Istanbul.

For more information, visit or contact us at +1 212-317-7600, or follow us on Twitter and LinkedIn.